Tag Heuer, a Leader in Swiss Watchmaking

For more than 150 years, Tag Heuer, previously known as “Heuer”, has been manufacturing top-grade pocket watches and wristwatches. The company was established in 1860 by Edouard Heuer…any discussion pertaining to luxury watches is simply not complete without mentioning this brand. Edouard was 20 years old when he started his company in the tiny village of Saint-Imier. Right from the beginning, these high-end watches have been truly cherished.

In 1869, Tag Heuer received a patent for watch manufacturing owing to its innovative automatic crown winder. The brand advanced further and initiated the creation of the serial chronograph. In 1887, Edouard Heuer developed the oscillating pinion; a mechanism required for the designing of mechanical chronographs that is, currently, still being used in watch manufacturing.

From mechanical to automatic mechanisms

In the 1960s, when the self-winding chronograph was making an entry into the manufacturing scenario, Edouard Heuer, together with 3 other counterparts decided to collaborate and create one of their own. This led to Tag Heuer launching the Autavia and Monaco watch designs. This was followed by the introduction of the brand’s classic-style chronographs like Daytona, Monza, Carrera, and others. Apart from this, in 1962, a Swiss watch by Tag Heuer was the first to journey into space (Heuer reference number: 2915) worn by John Glenn on his Mercury Friendship 7 mission. Today, this historical watch is proudly displayed at the National Air and Space Museum in Washington.

Sporty Tag Heuer watches

Pre-owned Tag Heuer watches are really awesome and trendy with their automobile dials, unsurpassed accuracy of up to ten-thousandths of a second, and their sturdy, steel and titanium carbide, case. The brand’s watches have found astounding success in the sports world with sportscar racing drivers like Jacky Ickx, Clay Regazonni and renowned world athletes, such as members of the McLaren Formula 1 team wearing them. In addition, Steve McQueen wore the Tag Heuer Monaco in the well-known movie “Le Mans”. Therefore, it’s no wonder that the brand has such a prominent place in the world of sports. Throughout the history of the brand, Tag Heuer has held the post of official timekeeper in grand sporting events.

Nonetheless, Tag Heuer watches are also manufactured with a more contemporary look having glittering silver hands and screens with printed-backgrounds; highly tempting for ordinary drivers of refined taste. If you’re interested in purchasing a Tag Heuer watch at a discounted price, then look no further than Miller for the fulfillment of your desired wish.