
Top 10 Best Luxury Watch Brands
Luxury watches are much more than just a punctuality accessory. This has always been true, but it's even more so since the advent of smartphones and their notifications. Luxury watches aren't losing their popularity—quite the opposite, in fact. They're an accessory that can enhance any outfit and showcase your taste for refinement. But what's the best watch brand ? Miller, a specialist in vintage watches, presents the most renowned watch brands.
Summary :
- Rolex: Best Men's Watch Brand?
- Patek Philippe: Best Watch Brand for Discerning Enthusiasts
- Audemars Piguet: when luxury rhymes with sportiness
- Omega: Pioneering Spirit
- Hublot: the art of fusion
- Cartier: unparalleled watchmaking elegance
- IWC Schaffhausen: technical excellence
- Jaeger-LeCoultre: the master of complications
- Breitling: Best Watch Brand for Aviation Enthusiasts
- Poiray: French luxury watches

1. Rolex: best men’s watch brand?
Among men, Rolex is often synonymous with the best luxury watch brand . Founded in London in 1905 as Wilsdorf , the brand later moved to Geneva under the name Rolex . The watches from the brand with the crown combine precision, durability, and timeless design.
Rolex can pride itself on having made significant contributions to the technological advancements in watchmaking. The Oyster , in particular, was the world's first waterproof watch in 1926. The brand's iconic models, such as the Submariner and the Rolex Daytona , have become status symbols around the world.
2. Patek Philippe: Best watch brand for discerning enthusiasts
If there is one benchmark in Swiss fine watchmaking, it is Patek Philippe . The house was founded in 1839 by Antoine Norbert de Patek and Adrien Philippe. It is a brand that is particularly appreciated by connoisseurs due to the refinement of its technique.
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Patek Philippe embodies the pinnacle of Swiss watchmaking and its expertise. It has built its reputation thanks to its calibers and complex movements . Each Patek Philippe luxury watch is a true work of art. The brand's commitment to tradition and innovation is reflected in watches like the Calatrava, the Ellipse and the Nautilus .
3. Audemars Piguet: when luxury rhymes with sportiness
Audemars Piguet is another prestigious house established in the famous Vallée de Joux since 1875. The brand had to wait about a century to achieve true international success thanks to the Royal Oak . At the time, this luxury sports watch was a revolution. It completely changed its sector.
Known for its octagonal frame and integrated bracelet, Audemars Piguet combines avant-garde design with impeccable craftsmanship. The Royal Oak and Royal Oak Offshore collections remain the brand's most popular today.
4. Omega: Pioneering Spirit
Omega is also a century-old Swiss company: it was founded in 1848. As the official timekeeper of the Olympic Games, the brand has been associated with this global event since 1932. The Omega Speedmaster was the first watch to visit the Moon . A sign that this watchmaker is synonymous with innovation.
The Seamaster and Speedmaster collections showcase cutting-edge technology and invite exploration through their precision. Whether new or pre-owned, these luxury watches are in high demand.
5. Hublot: the art of fusion
Founded in 1980 in Switzerland, Hublot must rely on qualities other than history or highlighting its luxury watches. It therefore relies on bold designs and innovative materials to stand out. Hublot notably popularized the use of rubber straps in luxury watches.
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The fusion of traditional watchmaking with modern aesthetics is evident in the Big Bang and Classic Fusion collections. Hublot's use of unconventional materials, such as carbon fiber and ceramic, allows it to stand out.
6. Cartier: unparalleled watchmaking elegance
A jeweler by trade since 1847, Cartier quickly established itself in the luxury watch market. Its greatest achievement is probably the legendary Cartier Tank watch, which appeared in 1917. More than 100 years later, this model continues to be a popular choice.
Cartier is synonymous with refined elegance and timeless design. The Tank and Santos collections are among the most popular. Cartier women's watches can be true jewel watches, especially when set with precious stones .
7. IWC Schaffhausen: technical excellence
IWC is a luxury watch brand valued for its technical prowess and aviation-inspired designs. Founded in 1868, the brand has built its reputation on its inimitable watchmaking expertise based on precision. The Pilot's Watch and Portugieser collections embody these qualities.
8. Jaeger-LeCoultre: the master of complications
Founded in 1833, Jaeger-LeCoultre is a house renowned for its mastery of complications and exquisite craftsmanship. A Jaeger-LeCoultre luxury watch always pushes the technical boundaries of watchmaking .
The Reverso , with its inimitable reversible case, is a symbol of Art Deco elegance. Jaeger-LeCoultre has never stopped pushing the boundaries of watchmaking with its innovations. One of the latest in this field extends the Gyrotourbillon, a multi-axis tourbillon watch.
9. Breitling: Best watch brand for aviation enthusiasts
Breitling is almost always associated with aviation. Pilots are particularly fond of Breitling men's watches. The Navitimer collection, with its distinctive slide-rule bezel, is a testament to Breitling's commitment to precision and practicality. The Swiss company is also famous for its luxury chronographs .
10. Poiray: French luxury watches
Let's finish this top 10 of the best watch brands with a local: Poiray. Founded in 1973 in Paris , Poiray is a relatively young brand compared to most of the other brands mentioned.
Known for its distinctive artistic expression, Poiray has earned recognition for its unique creations and attention to detail. The brand offers a skillful blend of style and craftsmanship. Poiray luxury watches appeal to men and women looking for a unique timepiece.
What better affordable watch brand? The one on sale at Miller!
Purchasing a luxury timepiece is easy thanks to Miller's pre-owned products. We stock only the best watch brands. These pre-owned watches offer the best value for money, are in excellent condition, and are sold for up to half the price of a new model. Browse our selection; there's sure to be a model you'll love, just waiting for you!