Chopard jewels, heroes of the latest James Bond
The latest James Bond film, " No Time to Die", was released in theaters on October 6 in France. The latest episode of the 007 saga delights fans of the series. And for those who love luxury jewelry, they are doubly spoiled: Chopard, in addition to having provided pieces from its Green Carpet collection for the filming, has released a special Happy Diamonds collection inspired by the most famous of Her Majesty's secret agents.
In the latest James Bond film, the most popular character is Paloma, played by actress Ana de Armas . She jokes, fights and flirts while being spectacularly covered in Chopard diamond jewels .
De Armas, who plays a CIA agent working with Bond on his mission, wears three pieces of high jewelry from Chopard’s Green Carpet collection. What excited Chopard co-president and creative director Caroline Scheufele the most, beyond working on a highly anticipated Bond film, is the fact that the actress is wearing these Chopard high jewelry pieces in the film’s most challenging action scenes, “ and all without losing an earring, ” she said.
“ Ana actually played a role in selecting which Chopard jewels she would wear and which would work best for the scenes, ” Scheufele said. “ They’re glamorous, but not fussy, so they complement an action scene perfectly. ”
Opulent Chopard Green Carpet Jewels for the Latest James Bond
The carat weight of these luxury jewels alone is worth noting. De Armas’ necklace is set with pear-shaped diamonds for a total weight of 43 carats. A bracelet composed of 82 carats of pear- and brilliant-cut diamonds also adorns her wrist. Finally, Chopard earrings set with 14 carats of diamonds complete her look.
All of these creations are part of Chopard’s Green Carpet collection . This is the first of the house’s collections to be made entirely from sustainably mined materials in the form of ethically sourced Fairmined-certified gold and diamonds. They come from suppliers approved by the Responsible Jewellery Council. With the house committed to its Journey to Sustainable Luxury project since 2013, Scheufele says she is happy to showcase these creations that are as ethical as they are aesthetically pleasing.
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“ As a family business, Chopard considers ethics to be an important value, ” said Scheufele. “ Indeed, as early as 2018, the house committed to using only 100% ethical gold. ”
Chopard jewelry, official partner of No Time to Die
Chopard is an official partner of No Time to Die , the 25th film in the James Bond saga. De Armas has said in interviews that she hopes her character in this film will be seen as a " Bond woman ." A counterpoint to what has historically been called " Bond girls ." Scheufele agrees with her on this point. According to her, Paloma was the ideal muse to embody a strong female character in this Bond film.
“ We take inspiration from contemporary times. Many of our customers are courageous and independent women themselves ,” says Scheufele. “ I have to say that I have never seen our jewelry worn in an action movie like this. So to have our designs featured on such a strong female action character is exciting to me. ”
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No Time to Die was originally scheduled to premiere in April 2020. However, the film's release was postponed due to the coronavirus pandemic. During its North American theatrical release weekend (4,407 screens), the latest James Bond film reportedly grossed $56 million, according to media reports. The film received reasonable reviews, including an 84% rating on Rotten Tomatoes.
Cinema is a great source of inspiration for Chopard
Films are a great source of inspiration for Chopard , according to Scheufele. “ Since I was young, I have always been in love with cinema. Chopard is a fervent supporter of the world of cinema. Every year, we engage through our partnership with the Cannes Film Festival. We sponsor the Trophée Chopard to encourage and support young talents, ” says Scheufele. “ A partnership like this brings a lot of visibility to the house, because it puts Chopard at the heart of the action. It is particularly moving for me to see our high jewelry on the silver screen, it is an exceptional showcase! ”
With its long history and impressive name, Chopard wants to be at the heart of the action. There's nothing like a James Bond to achieve this, according to Scheufele.
“ As an independent family business, we have the freedom to be innovative, to think and act outside the box, ” said Scheufele. “ We are constantly moving forward, trying to imagine the next step. In the case of No Time to Die, being able to showcase Chopard’s sustainable jewelry from the Green Carpet collection gives us the opportunity to showcase pieces that represent our vision and commitment to responsible luxury. And in an exciting way. ”
Chopard “James Bond” jewelry from the Happy Hearts collection
Scheufele also shares her vision of the Bond woman, a determined and courageous woman, through a reinterpretation of Chopard’s iconic Happy Hearts . This revisited collection is unique in that Chopard has crafted the rose gold hearts with ethical materials, which is a leitmotif embedded in James Bond’s DNA. Chopard has described the Happy Hearts – Golden Hearts collection as “ ethical, lightweight, supple and easy to wear .”
